Nokia Cell Phones have taken a dissimilar procedure to ads campaigns than many other American companies to date. While optimum companies will target the superstar musicians and movie stars of our time Nokia Cell Phones has taken their campaign by the use of soccer. Because Nokia Cell Phones are sold internationally, as Unlocked GSM Cell Phones are basic in Europe and South America, this extremely does seem a perfect suit.
United States residents will often forget that football, baseball and even basketball (with its current growing reputation world-wide) that none of these are the favorite sport internationally. Remember, don't be fooled by the name, the World Series means the North American Series. No, soccer, or futbol, is the prized overseas sport. Every country has a team and every person wants their chance to win the World Cup. Win for your nation on an overseas stage.
So when Nokia put their not Unlocked GSM Cell Phones in the hands of Pele and Wayne Rooney, they knew the broad reach these name would have. Pele, maybe if not for Maradona's fall from grace, is the considered the perfect player ever. So great that even kids in the United States understand the name. So when he's toting around Nokia Cell Phones, men and females take notice. Wayne Rooney, while not the star power, talent or recognizable name that is Pele, is a enormous English player that is a standard name in any soccer circles. And he is indeed as basic throughout Europe as a Lebron James is throughout the United States.
Because soccer is such an overseas sport and not unlocked and Unlocked GSM Cell Phones are the overseas cellular device of choice, it seems all to perfect that Nokia has executed this. And they seem to have executed it in such a clever manner. By getting Pele on board, they are able to the touch on any group. But they are able to also hit an older crowd who remembers Pele in his glory days. Furthermore he can attract more on the American front, obviously in South America (as he is Brazilian) but North, too. Rooney can attract a younger audience as he is a current player. He also has more pull in Europe because he plays club and overseas ball there.
As is shown above, with just two endorsement deals Nokia Cell Phones is ready to cover plenty of ground. With the exception of David Beckham and Landon Donovan soccer players are very much ignored in American ads, but maybe that must be changed sooner than later.